Positioning that holds
A position you can stand behind when the market gets noisy. Clear enough to guide the offer, the message and what you stop doing.
Six-month founder advisory · Starts 5 October 2026
THE UNTAMED
FOUNDER™
Build the business that can hold your ambition.
You've outgrown the business you built. Now it is time to build one that can carry your next level without consuming your life.
For ambitious women who are done reinventing their business every time they want to grow.
Founding investment · €497/month · Limited places
Refine the founder. Build what lasts.
Refine the founder.Build the business that lasts.Refine the founder.Build the business that lasts.
10+.
years building businesses
€400K+.
first-year jewellery brand
20+.
international partnerships
200+.
publications
€4M+.
revenue generated for clients
01 · The real problem
Your business makes money. But it does not reliably create the life you built it for.
You have expertise. People pay you. You may have had the month that proved exactly what is possible.
And then the next month asks you to create it all over again.
The business still leans too heavily on your energy, your visibility, your ideas and your willingness to keep pushing. Growth happens, but it has not become stable.
Why can't I make this fucking consistent?
So you adjust the offer. Change the message. Try another strategy. Create something new. Momentum returns, until it does not. The problem is not that you cannot make money. It is that the business still requires you to recreate the conditions for it every time.
02 · What it is costing you
The business is always almost there.
From the outside, it can look successful. Inside it, there is the constant mental load of holding the whole thing together, deciding everything and never quite switching off.
The cruel part is that you are not a beginner. You know too much to blame a lack of knowledge.
If I already know what I'm doing, why does my business still not look like the level I'm capable of?
Revenue you cannot confidently predict.
Time spent reinventing instead of letting the right work compound.
Opportunities you cannot pursue because too much still runs through you.
A business that becomes heavier, not cleaner, as it grows.
03 · The moment it becomes obvious
YOU HAVE OUTGROWN THE WAY YOU RUN YOUR BUSINESS.
The company that got you here was built around what you could personally carry. The next one cannot be.
You do not need to squeeze more growth out of the current version. You need to build the version that can hold what you want next.
04 · What changes
You stop chasing the business. It starts doing its job.
Your position becomes something you can stand behind. Your offer makes commercial sense. There is a clearer path to demand and a sales mechanism you can rely on instead of reviving whenever cash flow feels urgent.
The business model reflects both the revenue you want and the life you want to live. There are fewer moving parts, fewer casual changes of direction and far less energy lost to indecision.
You make the difficult decisions, stay with them long enough to let them compound and lead from your own authority.
The emotional shift is quiet but unmistakable: I don't feel like I'm chasing my business anymore.
The life underneath the numbers
MONEY. POWER. LOVE.
You are allowed to want serious growth and a life that still feels like yours. A beautiful business should not require the rest of your life as payment.
This work touches money because the company must sell. It touches power because you have to stop outsourcing your decisions to the market, Instagram or the last expert you listened to. And it touches love because ambition without aliveness is a very expensive way to succeed.
Build on your own terms. Not without structure. With standards that are actually yours.
05 · What we build
The business required for the next level of your life.
We work on the commercial foundations that determine whether growth becomes repeatable or remains something you have to force: your positioning, offer, demand, sales and business model. Then we make the decisions and implement them in the business you are running now.
An offer that makes commercial sense
Not another clever idea. An offer built around real demand, strong delivery and the revenue you actually want.
Demand and sales you can rely on
We look at how attention becomes interest, how interest becomes a sale, and where your current process quietly loses people.
A business model for your life
Fewer moving parts. Better margins. Decisions about capacity, delivery and growth that do not make your life collateral damage.
You leave with a stronger commercial engine, fewer things competing for your attention and a business that is increasingly capable of carrying the ambition behind it.
06 · How the advisory works
Close enough to the business for the right decisions to become reality.
This is high-touch strategic advisory and implementation, not information to consume. Every week, we bring the real business into the conversation: the offer, the sales, the positioning, the numbers, the decision you keep postponing and the work that must happen next.
Weekly advisory
You bring what is live. We examine it with commercial honesty, decide what matters and remove what is creating noise. The group matters because you are surrounded by women making serious decisions at a similar level, not because this is a lesson delivered to a room.
You leave knowing what to build, sell, change or stop.
Private strategy
Each month, we work privately on the decisions that need a deeper view of your business, your numbers and your leadership. This is where we challenge the convenient answer, refine the plan and make sure the business is being built around what you actually want.
Implementation, supported
With direct WhatsApp access four days a week, personalized feedback and founder-level accountability, the work does not disappear between calls. When an offer needs refining, a sales decision needs making or execution starts drifting, we deal with it while it can still change the outcome.
Bonus. You also have access to The Shortcut Society for 6 months, worth €1997.
07 · Proof
Proof
What actually happened.
€46.922.
in sales in 3 months
A result that shows what focused commercial work can create when the business stops scattering its energy.
€22K.
three months in a row
Not one exceptional month. Repetition, which is where revenue starts to feel like a business rather than an event.
$16K.
closed in one Christmas season
A stronger sales period, captured in the founder's own words below.
08 · Why Hatice
Why Hatice
- Multi six figure business owner · 10+ years building businesses
- €400K+ yearly sales in jewelry
- 20+ international partnerships
- Consulting million-level businesses
- 200+ publications, from ELLE to Harper's Bazaar
I know what it is like to build from inside the business, where every decision feels personal and every possibility can look important.
What I see is.
I can look at a business and see where things are becoming unnecessarily complicated.
I can hear what you're saying about your offer and notice the thing you're not saying.
I can look at ten possible directions and tell you which one is actually worth pursuing.
I am useful because I do not get emotionally trapped in the business with you. I notice where the offer has lost its commercial edge and when another strategy is simply a more sophisticated way of avoiding the decision.
I will challenge you. We will decide. And I stay close enough to make sure the decision becomes visible in the offer, the sales, the model and the way you lead.
That is the difference between consuming advice and having an advisor.
09 · Who this is for
For the woman whose business works, but does not yet work the way it should.
You belong here if
You have expertise, paying clients or customers, an offer and real evidence that people want what you sell.
You are somewhere between successful enough to know this works and frustrated that the results still depend too much on you.
You want serious growth, but you refuse to make your entire life revolve around achieving it.
You are ready to make difficult decisions, implement them and stay with the right direction long enough for it to compound.
This is not for you if
You are still looking for your first offer, first client or proof of demand.
You want a course, a library of tactics or a formula to copy without changing how you lead.
You want advice, but not the accountability of acting on it.
What you get
If you're looking for clarity, direction, accountability + level up. This is for you.
Clarity
Direction
Accountability
Weekly strategy call
Weekly accountability
Ongoing WhatsApp support · Wednesday excluded
Monthly private 1:1
10 · The investment
We start 5 October 2026.
Founding investment
€497/month
6 months · €2.982 total, or one-pay €2,500
Limited spots · Starts 5 October 2026
Reserve your placeFounding rate, first round only. After this round the investment becomes €6,997.
It's six months of actually building together.
You already have the ambition. You already have the expertise. Let's stop wasting your capacity on figuring everything out alone.
Good questions, answered.
No. The Untamed Founder is for women with expertise, a real business, paying clients or customers, an offer and evidence of demand. You are successful enough to know it works, but not yet operating at the level you know the business could hold.
Build the business that can carry what you want next.
You do not need another year of figuring it out, changing direction and asking your own capacity to compensate for a business that has not caught up with you.
If this is exactly where you are, I want you inside.
Reserve your place Questions? WhatsApp Hatice +31 6 47988757
Founding investment €497/month · Six months · Starts 5 October 2026
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